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- Ford Motor Company Institutional Message Advertising Campaign, "Servant of the Millions," 1924 - In 1924-25 the Ford Motor Company published "institutional" advertisements in the <EM>Saturday Evening Post</EM> and <EM>Country Gentleman</EM> magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- 1924
- Collections - Artifact
Ford Motor Company Institutional Message Advertising Campaign, "Servant of the Millions," 1924
In 1924-25 the Ford Motor Company published "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- Advertisement Proof, "His First Car," Ford Motor Company, 1924 - This 1924 advertisement attempts to convince potential buyers that the inexpensive and easy-to-drive Ford Model T is the perfect car for the first-time driver.
- 1924
- Collections - Artifact
Advertisement Proof, "His First Car," Ford Motor Company, 1924
This 1924 advertisement attempts to convince potential buyers that the inexpensive and easy-to-drive Ford Model T is the perfect car for the first-time driver.
- 1923 Ford Model T Advertisement, "Announcement: The New Ford Cars Are Now Ready for Your Inspection" - Ford Motor Company gave the Model T a styling update for 1923. Bodies were lowered, radiators were made taller, and windshields on open cars were slanted further back. It was also the first year that Ford offered both two- and four-door sedan bodies. Total Model T production topped two million cars, and the popular touring car sold for $393.
- 1923
- Collections - Artifact
1923 Ford Model T Advertisement, "Announcement: The New Ford Cars Are Now Ready for Your Inspection"
Ford Motor Company gave the Model T a styling update for 1923. Bodies were lowered, radiators were made taller, and windshields on open cars were slanted further back. It was also the first year that Ford offered both two- and four-door sedan bodies. Total Model T production topped two million cars, and the popular touring car sold for $393.
- Ford Motor Company Advertisement, "A Giant Who Works for You," 1924 - In 1924-25 the Ford Motor Company published "institutional" advertisements in the <EM>Saturday Evening Post</EM> and <EM>Country Gentleman</EM> magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- 1924
- Collections - Artifact
Ford Motor Company Advertisement, "A Giant Who Works for You," 1924
In 1924-25 the Ford Motor Company published "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- 1924 Ford Model T Advertisement, "Among Those Women Who Are Recognized in Their Communities" - Automakers have long realized that, in many families, women have the final say in car-buying decisions. Automobile advertisements, like this one for the 1924 Ford Model T four-door sedan, were frequently directed toward female customers. But this ad's central message -- that those who buy Ford sedans are tastemakers and trendsetters -- likely appealed to men too.
- January 01, 1924
- Collections - Artifact
1924 Ford Model T Advertisement, "Among Those Women Who Are Recognized in Their Communities"
Automakers have long realized that, in many families, women have the final say in car-buying decisions. Automobile advertisements, like this one for the 1924 Ford Model T four-door sedan, were frequently directed toward female customers. But this ad's central message -- that those who buy Ford sedans are tastemakers and trendsetters -- likely appealed to men too.
- Ford Motor Company Advertisement, "Even as a Grain of Mustard Seed," 1924 - In 1924-25 the Ford Motor Company published "institutional" advertisements in the <EM>Saturday Evening Post</EM> and <EM>Country Gentleman</EM> magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- 1924
- Collections - Artifact
Ford Motor Company Advertisement, "Even as a Grain of Mustard Seed," 1924
In 1924-25 the Ford Motor Company published "institutional" advertisements in the Saturday Evening Post and Country Gentleman magazines and a number of newspapers. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and to explain its overall mission.
- The Ford Bus and the Three R's, March 1924 - Ford Motor Company's Model T and TT chassis were popular platforms for school buses. Ford did not build school buses itself during the Model T era. It supplied chassis to outside body builders that manufactured the buses. But school buses were a growing business as rural one-room schoolhouses were consolidated into larger facilities, and motorized student transportation became vital.
- March 01, 1924
- Collections - Artifact
The Ford Bus and the Three R's, March 1924
Ford Motor Company's Model T and TT chassis were popular platforms for school buses. Ford did not build school buses itself during the Model T era. It supplied chassis to outside body builders that manufactured the buses. But school buses were a growing business as rural one-room schoolhouses were consolidated into larger facilities, and motorized student transportation became vital.