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- 1940 Cadillac LaSalle Advertisement, "How'd Ya Like to be That Guy?" - General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. La Salle's cars were priced below those from Cadillac, but initially featured Cadillac engineering and quality. LaSalle shifted to using more Oldsmobile components in the mid-1930s but returned to its Cadillac roots by the end of the decade. The 1940 model year would be LaSalle's last.
- 1940
- Collections - Artifact
1940 Cadillac LaSalle Advertisement, "How'd Ya Like to be That Guy?"
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. La Salle's cars were priced below those from Cadillac, but initially featured Cadillac engineering and quality. LaSalle shifted to using more Oldsmobile components in the mid-1930s but returned to its Cadillac roots by the end of the decade. The 1940 model year would be LaSalle's last.
- Sketch, "1939 LaSalle Suggestion" - General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle automobiles were priced below those from Cadillac, but generally featured Cadillac engineering and quality. This sketch shows a design proposal for a 1939 model. GM ended LaSalle production after the 1940 model year.
- 1939
- Collections - Artifact
Sketch, "1939 LaSalle Suggestion"
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle automobiles were priced below those from Cadillac, but generally featured Cadillac engineering and quality. This sketch shows a design proposal for a 1939 model. GM ended LaSalle production after the 1940 model year.
- 1927 Cadillac LaSalle Sales Catalog - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1927
- Collections - Artifact
1927 Cadillac LaSalle Sales Catalog
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Sketch, "LaSalle for 1940," by Jon W. Hauser, 1938 - General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle automobiles were priced below those from Cadillac, but generally featured Cadillac engineering and quality -- though LaSalle used significant Oldsmobile parts in the mid-1930s. LaSalle sales were slipping when this design proposal for a 1940 model was created. GM ended LaSalle production after the 1940 model year.
- January 27, 1938
- Collections - Artifact
Sketch, "LaSalle for 1940," by Jon W. Hauser, 1938
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle automobiles were priced below those from Cadillac, but generally featured Cadillac engineering and quality -- though LaSalle used significant Oldsmobile parts in the mid-1930s. LaSalle sales were slipping when this design proposal for a 1940 model was created. GM ended LaSalle production after the 1940 model year.
- Advertisement for Cadillac LaSalle from General Motors, 1938, "You'll Love a LaSalle!" - General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. La Salle's cars were priced below those from Cadillac, but initially featured Cadillac engineering and quality. LaSalle shifted to using more Oldsmobile components in the mid-1930s but returned to its Cadillac roots by the end of the decade. The 1940 model year would be LaSalle's last.
- April 15, 1938
- Collections - Artifact
Advertisement for Cadillac LaSalle from General Motors, 1938, "You'll Love a LaSalle!"
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. La Salle's cars were priced below those from Cadillac, but initially featured Cadillac engineering and quality. LaSalle shifted to using more Oldsmobile components in the mid-1930s but returned to its Cadillac roots by the end of the decade. The 1940 model year would be LaSalle's last.
- Advertisement for the 1938 LaSalle Coupe, "You'll Love a LaSalle!" - This General Motors advertisement targeted women to consider all the 1938 LaSalle had to offer. The stylish LaSalle, a lower-priced car made by Cadillac, provided all the little luxuries and comforts and, according to the ad, was economical too. So, what's not to love about the LaSalle?
- November 01, 1937
- Collections - Artifact
Advertisement for the 1938 LaSalle Coupe, "You'll Love a LaSalle!"
This General Motors advertisement targeted women to consider all the 1938 LaSalle had to offer. The stylish LaSalle, a lower-priced car made by Cadillac, provided all the little luxuries and comforts and, according to the ad, was economical too. So, what's not to love about the LaSalle?
- Sketch, Proposed 1937 LaSalle Design by McVaugh, 1935 - General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle automobiles were priced below those from Cadillac, but generally featured Cadillac engineering and quality. This sketch shows a design proposal for a 1937 model. GM ended LaSalle production after the 1940 model year.
- December 25, 1935
- Collections - Artifact
Sketch, Proposed 1937 LaSalle Design by McVaugh, 1935
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle automobiles were priced below those from Cadillac, but generally featured Cadillac engineering and quality. This sketch shows a design proposal for a 1937 model. GM ended LaSalle production after the 1940 model year.
- Sales Brochure for 1937 LaSalle Cars - LaSalle featured its vehicle's roomy interior in the pages of this 1937 sales brochure. A lower-priced car made by Cadillac, LaSalle offered luxury, comfort, and styling at a more affordable price.
- 1937
- Collections - Artifact
Sales Brochure for 1937 LaSalle Cars
LaSalle featured its vehicle's roomy interior in the pages of this 1937 sales brochure. A lower-priced car made by Cadillac, LaSalle offered luxury, comfort, and styling at a more affordable price.
- Advertisement for the 1929 Cadillac and the LaSalle, "The Most Celebrated and Sophisticated Cars on the Streets of the World" - Advertising played, and continues to play, a large role in the sale of automobiles. This 1929 advertisement portrays a LaSalle surrounded by an elegantly dressed crowd. The image and text suggested to potential car owners that the LaSalle is of the highest quality and afforded by upper class people.
- March 01, 1929
- Collections - Artifact
Advertisement for the 1929 Cadillac and the LaSalle, "The Most Celebrated and Sophisticated Cars on the Streets of the World"
Advertising played, and continues to play, a large role in the sale of automobiles. This 1929 advertisement portrays a LaSalle surrounded by an elegantly dressed crowd. The image and text suggested to potential car owners that the LaSalle is of the highest quality and afforded by upper class people.
- 1927 LaSalle Roadster - In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.
- 1927
- Collections - Artifact
1927 LaSalle Roadster
In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.