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- Ford Maverick Nameplate, 1970-1977 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1970-1977
- Collections - Artifact
Ford Maverick Nameplate, 1970-1977
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Sales Brochure, 1971 Ford Cars, "The 'Better Idea' Cars for 1971" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- 1971
- Collections - Artifact
Sales Brochure, 1971 Ford Cars, "The 'Better Idea' Cars for 1971"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- Ford Maverick Nameplate, 1970-1977 - Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- 1970-1977
- Collections - Artifact
Ford Maverick Nameplate, 1970-1977
Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.
- Sales Brochure for 1976 Ford Mustang, "Mustang II... a Sporty, Personal Car You Can Depend On" - Measuring 19 inches shorter than its 1973 predecessor, the 1974 Mustang II returned the pony car to its compact roots. Ford advertised it as "the right car at the right time," and Mustang II's fuel-friendly inline-4 and V-6 engines were well suited to rising gas prices. The design remained in production through 1978, with an optional V-8 added for 1975.
- 1976
- Collections - Artifact
Sales Brochure for 1976 Ford Mustang, "Mustang II... a Sporty, Personal Car You Can Depend On"
Measuring 19 inches shorter than its 1973 predecessor, the 1974 Mustang II returned the pony car to its compact roots. Ford advertised it as "the right car at the right time," and Mustang II's fuel-friendly inline-4 and V-6 engines were well suited to rising gas prices. The design remained in production through 1978, with an optional V-8 added for 1975.
- Sales Brochure, "The 1972 Fords" - Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
- January 01, 1972
- Collections - Artifact
Sales Brochure, "The 1972 Fords"
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.